Privacy Policy

Shelf Moves (shelfmoves.com) is operated by Waffle Corp., a Delaware corporation, 2093 Philadelphia Pike, #2073, Claymont, DE 19703, United States. Waffle Corp. is the controller of the personal information described here. Contact: contact@shelfmoves.com.

We do not offer user accounts or add advertising or third-party analytics scripts, pixels or cookies.

When our server delivers a page to a browser, it adds one to a daily count for that page and a broad traffic channel (for example LinkedIn, search, social, direct, or our own pages), taken from the campaign tag in the link or the referring site. Nothing runs in your browser for this, and we do not store your IP address, browser details, the referring address, a cookie or any identifier with the count, so a count cannot be linked to you. We use the counts to measure interest in Shelf Moves.

If you ask for the Shelf Moves brief, we store your email address, the page you signed up on, when you asked, when we sent the confirmation link, when you confirmed and the version of this notice you accepted. Nothing is sent until you press the button behind the confirmation link (double opt-in). We use the address only to send the brief, the two downloads offered with it and messages about your subscription. Download and unsubscribe links carry your address and a code derived from it, so they work only for you; a download link stops working when you unsubscribe.

• Emails are sent through Postmark (ActiveCampaign, LLC, United States), which processes your address and the message on our behalf. We switch off open tracking and link rewriting, so we do not know whether you opened an email or which link you followed.
• An address that is not confirmed within 30 days is deleted.
• For each brief issue mailed to you we keep a delivery record: a code computed from your address with a secret key (not the address itself), the issue, whether Postmark accepted the email or refused it for good, and when. It exists only so an issue never reaches you twice while it is being sent, which lasts 35 days from the issue's publication. Records are deleted by our next scheduled run (twice a day) once 36 days have passed since the issue was published, or earlier when you unsubscribe. They are not deleted at unsubscribe only if a new sign-up for your address already exists at that moment (for example, a late unsubscribe notice from Postmark arriving after you signed up again); they then expire as above.
• Every brief has a one-click unsubscribe link. Unsubscribing deletes your address and your delivery records at once (a delivery record for an email already on its way when you unsubscribe is deleted as soon as that sending run records it, unless you have signed up again by then, in which case it expires as above); copies of deleted data may remain in database recovery copies for up to 30 days and in Postmark's sending logs for up to 45 days.
• We do not sell, rent or share the list.

Pre-orders and pilot deposits are paid through Stripe (Stripe, Inc., United States) on Stripe's checkout page. Stripe receives your card details, name, email and billing address and processes them under the Stripe Privacy Policy(opens in a new tab); we never see your card number. We keep a record of each payment (the Stripe session reference, what was bought, the amount, the currency and the date) for as long as tax and accounting law requires, and use your email address, which Stripe shares with us, to deliver what you bought.

Cloudflare hosts the site and processes connection details, including IP addresses and request information, to deliver and protect it. Our primary archive is stored in the United States; network delivery and processing may occur globally. Opening an external source takes you to that provider.

Database recovery copies may retain replaced or deleted data for up to 30 days on our current plan.

Where EU or UK data protection law applies, we process connection data on the basis of our legitimate interests in operating and securing the site; we send the brief on the basis of your consent, which you can withdraw at any time as described above; and we process payment records to perform our contract with you and to meet our legal obligations.

For support, corrections or deletion requests, email contact@shelfmoves.com. Messages are forwarded through Cloudflare to our support inbox. Include the relevant page link; do not send passwords or sensitive data. We use correspondence to handle your request.

• You may ask for access to, correction of or deletion of personal information we hold about you by emailing contact@shelfmoves.com.
• If you are in the EU or the UK, you may also complain to your data protection supervisory authority.
• California residents: we do not sell or share personal information.

See also our Terms of Use.